EMAIL DESIGN
Bridal & Tuxedo Galleria
The goal of the email ad was to include the monthly sales and events in an easy-to-understand format. A dramatic masthead plus other wedding visuals capture the bride-to-be's attention and an information hierarchy was established. Two call-to-action buttons are conveniently located at the top and bottom of the email.
the challenge
The Bridal and Tuxedo Galleria newsletter was mostly copy. There were not enough visuals to entice the Bride-to-Be to appreciate the store's deals.
Based on a survey, 80% of emails were not fully read.
CHIEF COMPLAINTS WERE:
~ the store's deals and events were not easily found as there was no information hierarchy
~ not enough attention-grabbing visuals
